Real science and expert advice straight from our lab ✔️
Is DIY Hand Sanitizer Safe?
Nope, it's really not. Please wash your hands instead.
Does Shampoo Expire?
...and how do you tell if your products have gone bad? We've got the info you need 👍
Relaxed Hair Care
The secrets to the healthy relaxed hair of your dreams 🤩
Comb vs Brush | Which Is Better For Hair Health?
Comb vs brush - which tool wins in protecting hair health?
Hard Water and Hair
Is hard water damaging to hair? Let's review the science to find out 🧐
Stress & Hair Loss: 4 Fast Facts
Worried that stress is stealing your hair? We've got the info you need to rest easy 👍
Is Hair Alive?
The answer might be a little more complicated than you thought 👀
Why Does Hair Turn Gray?
FINALLY, the science-secrets behind gray hair are being spilled 😉
What Is A Hair Cuticle?
Let's learn more about your hair's first line of defense against damage ⚔️
Do Hair Vitamins Work? Here's What The Science Says.
Are these prettily-packaged vitamins really effective in making your hair healthier? Let's check the science to find out more.
Why is Formulate Paraben Free?
We've got the down & dirty on this controversial ingredient.
What You Need To Know About Mineral Oil
Mineral oil: you've got questions, and we've got answers 👍
The Truth About Silicones
Think you've made up your mind about silicones? Let's talk about the science behind them.
How Do I Repair Split Ends?
Is it really possible to repair split ends without a trim? We've got the uncut💇 scoop!
What's the Best Way to Dry My Hair?
Hint: It's not air-drying 😲
Dry Hair: What Is It and How Do I Fix it?
What You Need to Know About Transitioning to Sulfate-Free Shampoo
Consider this your ultimate guide to the sulfate-free journey ✅