Formulate is currently available by invitation only 💌. Enter your email to be added to our wait list.
Please provide a valid email address 😭
ADD ME TO THE LIST
Real science and expert advice straight from our lab ✔️
Does Hair Color Expire?
Pssst -- if you think your hair color has expired, you should go ahead and ditch it.
Is mineral oil bad for hair?
Mineral oil: you've got questions, and we've got answers 👍
Relaxed Hair Care
The secrets to the healthy relaxed hair of your dreams 🤩
pH Balanced Shampoo: Everything You Need To Know
The heck does "pH balanced" even mean???
How To Grow High Porosity Hair
How To Get Yellow Out Of White Hair
Byyyye, yellow hair
What Is A Hair Cuticle?
Let's learn more about your hair's first line of defense against damage ⚔️
Hard Water and Hair
Is hard water damaging to hair? Let's review the science to find out 🧐
Hair Texture Changes 101
The good, the bad, and the ugly ... when it comes to hair texture changes, we've got you covered
Is Lemon Juice Good For Your Hair?
Get the juicy details
Can Anxiety Cause Hair Loss?
Take a deep breath... it'll be good for your hair.
Living With An Oily Scalp + Dry Ends
How To Detangle Hair (And Prevent Them In The Future!)
Buh bye, tangles!
Smelly Scalp: Why Does It Happen, and How Can You Fix It?
Guys. We really need to talk about smelly scalps.
How Long Do Highlights Last?
and how can you get the most out of your highlights post-service?
How To Tell If Your Hair Is Damaged
Is it time for a trim... or a chop?
Heat Trained Hair 101
Is heat training right for you?
Comb vs Brush | Which Is Better For Hair Health?
Comb vs brush - which tool wins in protecting hair health?
How much shampoo to use? Probably less than you think.
We've all been shampooing wrong this WHOLE TIME.
How Long Does It Take For Hair To Grow Back?
How long does it take for hair to grow back after a bad cut?
Is Hair Alive?
The answer might be a little more complicated than you thought 👀
Why Does Hair Turn Gray?
...and how do you know if your hair will go gray? Can you prevent it? Should you dye gray hair? We've got all these answers, plus more.
How Often Should Men Wash Their Hair?
...and do you need to even wash your hair in the first place? (spoiler alert: yes you do)
How Often Should You Condition Your Hair?
Pro tip: Never EVER skip conditioner, unless you really want to damage your hair.
What does purple shampoo do? Your biggest questions, answered.
Learn the insider secrets of purple shampoo 😉
Is DIY Hand Sanitizer Safe?
Nope, it's really not. Please wash your hands instead.
Does Shampoo Expire?
...and how do you tell if your products have gone bad? We've got the info you need 👍
Stress & Hair Loss: 4 Fast Facts
Worried that stress is stealing your hair? We've got the info you need to rest easy 👍
Do Hair Vitamins Work? Here's What The Science Says.
Are these prettily-packaged vitamins really effective in making your hair healthier? Let's check the science to find out more.
Why is Formulate Paraben Free?
We've got the down & dirty on this controversial ingredient.
The Truth About Silicones
Think you've made up your mind about silicones? Let's talk about the science behind them.
How Do I Repair Split Ends?
Is it really possible to repair split ends without a trim? We've got the uncut💇 scoop!
What's the Best Way to Dry My Hair?
Hint: It's not air-drying 😲
Dry Hair: What Is It and How Do I Fix it?
🔊🎵🎶 OKAY LADIES NOW LET'S GET SOME HYDRATION! 💦
What You Need to Know About Transitioning to Sulfate-Free Shampoo
Consider this your ultimate guide to the sulfate-free journey ✅