Real science and expert advice straight from our lab ✔️
Comb vs Brush | Which Is Better For Hair Health?
Comb vs brush - which tool wins in protecting hair health?
Hard Water and Hair
Is hard water damaging to hair? Let's review the science to find out 🧐
Stress & Hair Loss: 4 Fast Facts
Worried that stress is stealing your hair? We've got the info you need to rest easy 👍
Is Hair Alive?
The answer might be a little more complicated than you thought 👀
Why Does Hair Turn Gray?
FINALLY, the science-secrets behind gray hair are being spilled 😉
What Is A Hair Cuticle?
Let's learn more about your hair's first line of defense against damage ⚔️
Do Hair Vitamins Work? Here's What The Science Says.
Are these prettily-packaged vitamins really effective in making your hair healthier? Let's check the science to find out more.
Why is Formulate Paraben Free?
We've got the down & dirty on this controversial ingredient.
What You Need To Know About Mineral Oil
Mineral oil: you've got questions, and we've got answers 👍
The Truth About Silicones
Think you've made up your mind about silicones? Let's talk about the science behind them.
How Do I Repair Split Ends?
Is it really possible to repair split ends without a trim? We've got the uncut💇 scoop!
What's the Best Way to Dry My Hair?
Hint: It's not air-drying 😲
Dry Hair: What Is It and How Do I Fix it?
What You Need to Know About Transitioning to Sulfate-Free Shampoo
Consider this your ultimate guide to the sulfate-free journey ✅