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Real science and expert advice straight from our lab ✔️
What Is A Hair Cuticle?
Let's learn more about your hair's first line of defense against damage ⚔️
Do Hair Vitamins Work? Here's What The Science Says.
Are these prettily-packaged vitamins really effective in making your hair healthier? Let's check the science to find out more.
Why is Formulate Paraben Free?
We've got the down & dirty on this controversial ingredient.
What You Need To Know About Mineral Oil
Mineral oil: you've got questions, and we've got answers 👍
The Truth About Silicones
Think you've made up your mind about silicones? Let's talk about the science behind them.
How Do I Repair Split Ends?
Is it really possible to repair split ends without a trim? We've got the uncut💇 scoop!
What's the Best Way to Dry My Hair?
Hint: It's not air-drying 😲
Dry Hair: What Is It and How Do I Fix it?
🔊🎵🎶 OKAY LADIES NOW LET'S GET SOME HYDRATION! 💦
What You Need to Know About Transitioning to Sulfate-Free Shampoo
Consider this your ultimate guide to the sulfate-free journey ✅