Help your chemist get to know you by answering a few initial questions.
Get matched with your personal chemist
Your personal chemist will design your initial formulas.
Your initial custom formulations arrive
Designed by your chemist, freshly dispensed in the USA.
Check-in,
make adjustments
Your chemist will check your progress and make formulation changes as needed.
Remember when we used to shop the shelves of mass-produced shampoo & conditioner?
We're changing everything.
World's first personal formulation chemistry service.
Work directly with industry-leading chemists for your full journey to healthier hair & scalp. Each custom formulation is designed based on your unique characteristics and adjusted based on your progress.
Our ingredients are sourced based on peer reviewed scientific studies. Good for you, good for your hair, and good for this great big ball 🌎 we’re all living on.
