Your own personal chemist.
For your healthy hair & scalp journey.
Your own personal chemist. For your healthy hair & scalp journey.

Shampoo & conditioner designed just for you - that evolves with you.

How It Works
Answer questions
about yourself
Help your chemist get to know you by answering a few initial questions.
Get matched with your
personal chemist
Your personal chemist will design your initial formulas.
Your initial custom
formulations arrive
Designed by your chemist, freshly dispensed in the USA.
make adjustments
Your chemist will check your progress and make formulation changes as needed.
We're changing
World's first personal
formulation chemistry service.
Work directly with industry-leading chemists for your full journey to healthier hair & scalp. Each custom formulation is designed based on your unique characteristics and adjusted based on your progress.
Sulfate free.
Paraben free.
Cruelty free.
Cold mixed.
Our ingredients are sourced based on peer reviewed scientific studies. Good for you, good for your hair, and good for this great big ball 🌎 we’re all living on.
Real stories from those who joined our chemist-to-consumer movement.