Remember when we used to shop shelves of mass-produced personal care products?Back when we had no control over our formula, no idea what the ingredients did, and no way to tell companies what we actually need?
We're changing everything.
A Formula Just For You
We brought industry-leading chemists & engineers together to create technology that formulates based on your unique characteristics and the efficacy of our growing list of ingredients.
Bonus round: Fewer preservatives, less water, & more of what matters. Sourced based on peer reviewed scientific studies. Good for you, good for your hair, and good for this great big ball 🌎 we’re all living on.
Our technology learns how to better-formulate for you and everyone with each new piece of feedback.
Join our movement to solve age-old personal care struggles and put an end to the costly guess & test process, oversold trend-driven gimmicks, and product waste.