To encourage & spread practical positivity in a seemingly negative world. At Formulate, our ideas & initiatives are anchored to this simple goal.
Our hearts & minds are activated by Individuality, Inclusivity, Imagination, Truth, & Vulnerability.
We dream big and then make it happen - together. Everyday reinventing what’s possible by continually asking ourselves, “is this next level?”
We are ushering in the “chemist-to-consumer” movement. Together we can put an end to the guess & test process, oversold trend-driven gimmicks, and product waste.
It's all combing together. 😉
Every new formula designed by your personal chemist helps to train the world's most advanced individualized formulation platform ever created. Help yourself and everyone around you by joining our self-care movement to solve cosmetic chemistry for everyone.