Style
Your first stop for daily hair-spiration! Written and curated by the Formulate team.
How To Protect Hair From Heat Damage Naturally: Simple Changes To Make To Your Heat Styling Routine
Protect your hair with these simple changes
Caroline Schmidt
What Are The Benefits of Trimming Hair?
Yup, it turns out trims are actually pretty helpful.
Caroline Schmidt
Moisturizing Low Porosity Hair: Here's How To Do It
Moisturizing low-porosity hair can be tricky, but you can definitely do it!
Caroline Schmidt
Permanent Makeup: Eyebrows, Eyeliner, Lips, and More
Would you ever get your eyebrows permanently altered?
Caroline Schmidt
How Long Do Blowouts Last?
And how can you make it last longer?
Caroline Schmidt
The Difference Between Hair Masks and Conditioners
"A hair conditioner does what it says on the tin - it makes the strands soft, shiny, and more manageable. A hair mask goes further than that and deeply hydrates the hair strands with ingredients that go deeper into the hair's cuticle."
Caroline Schmidt
Low-Poo Shampoo: A Q&A With An Expert
"Traditional shampoos contain sulfates that strip away natural oils and cause dryness. Low-poo shampoos are a gentler alternative. They are sulfate-free and have cleansing agents that are less harsh."
Caroline Schmidt
"My hair feels waxy after washing. What do I do?"
If your hair feels waxy, your first step is to figure out what's causing it!
Caroline Schmidt
Type of Combs: Materials and Shapes
Your complete guide to picking out a comb
Caroline Schmidt
BB Cream VS Foundation VS Tinted Moisturizer: What Are The Differences Between These Three Products?
Which product should you use and when should you use them?
Caroline Schmidt
How To Keep Eyeshadow From Creasing
How to apply your eyeshadow like a pro
Caroline Schmidt
How To Keep Makeup From Rubbing Off
How to prevent your carefully applied makeup from rubbing off.
Caroline Schmidt
Is Primer Necessary For Long Lasting Makeup?
Do you really need makeup primer?
Caroline Schmidt
What's the difference between highlighter and bronzer? Important makeup questions, answered.
Answering your most pressing makeup questions
Caroline Schmidt
"My hair is flat and lifeless." How to add volume to fine, flat hair.
How to add volume to fine, flat hair.
Caroline Schmidt
Wavy Hair Routines: 5 Routines For Wavy Hair
Time to oomph up your waves!
Caroline Schmidt
How To Tell If You Have Product Buildup In Hair: 12 Common Symptoms
The 12 most common signs of product buildup in hair
Caroline Schmidt
Is Leaving Purple Shampoo In Hair For An Hour A Good Idea? + Other Purple Shampoo Questions, Answered
Answering all your purple shampoo questions
Caroline Schmidt
What's a blowout? (No, seriously)
...in which we provide both the literal definition of a salon blowout and also attempt to figure out the gobstopping popularity of professional blowouts.
Caroline Schmidt
Frizzy Curly Hair Care 101
How to defrizz your curls and get 'em back into shape!
Caroline Schmidt
How To Define Curls: A Hairstylist's Step-By-Step Routine
A muuuch easier way to define curls
Caroline Schmidt
Hot Rollers Vs. Curling Irons
What's the difference between hot rollers and curling irons?
Caroline Schmidt
Minimalist Hair
Welcome to the wonderful world of minimalist hair
Caroline Schmidt
How To Restore Curly Hair
Give your curls the love that they deserve!
Caroline Schmidt
Babylights 101
Everything you need to know about this fun hair trend
Caroline Schmidt
Corrective Hair Color 101
Get all your corrective hair color questions answered by the experts
Caroline Schmidt
"My Hair Is Naturally Curly But Won't Curl Anymore"
5 tips for getting your natural curls back
Caroline Schmidt
Flyaway Hairs: How To Tame 'Em
Buh bye, flyaways!
Caroline Schmidt
Curly Hair & Humidity
Your how-to guide for dealing with curly hair in the humidity.
Caroline Schmidt
How To Flat Iron Natural Hair
Two different ways to straighten natural hair
Caroline Schmidt
Hair Consultation 101
Your guide to an awesome hair consultation
Caroline Schmidt
Waist Length Hair: Is It Attainable For You?
Time to rock some mermaid hair 🧜‍♀️
Caroline Schmidt
Shag Haircut 101
Shag's aren't just for the 70's, ya know
Caroline Schmidt
How to Fix Bad Highlights or Lowlights
"Is there a way to fix this so that I can stop looking like a tiger?"
Caroline Schmidt
How To Go Back To Your Natural Hair Color
How to ditch the artificial color and go all-natural with your hair
Caroline Schmidt
Hairstyles That Flatter Your Features
What can you learn about style from two of the most famous actresses of all time? A LOT!
Caroline Schmidt
Finding The Right Hair Colors For Your Skin Tone
A handy-dandy guide to finding the right color for you.
Caroline Schmidt
How To Sleep With Curly Hair
Sleep easy with your curls secured
Caroline Schmidt
Ouidad Cut 101
Is this the right curl-cut for you?
Caroline Schmidt
How Long Should I Wait To Dye My Hair Again?
**glances at clock**
Caroline Schmidt
How To Get Hair Glue Out of Your Hair
Hair glue is great ... until it isn't.
Caroline Schmidt
2000s Hair : The Definitive Ranking
Butterfly hair clips, half up-do's, and bangs, Oh my!
Caroline Schmidt
How Often Should You Brush Your Hair?
We talked to the experts to find out
Caroline Schmidt
So What IS A Deva Cut?
... and why are people so obsessed with it?
Caroline Schmidt
Low Maintenance Hair Color: A Pocket Guide
Get the low maintenance look you've always dreamed of with this handy-dandy guide
Caroline Schmidt
Curly Hair Specialists: What's Up With The Shortage?
Why don't we have more stylists trained in curly hair?
Caroline Schmidt
Hair Secrets: 7 Things Your Hairstylist Won't Tell You
(but totally wants you to know)
Caroline Schmidt
The Feathered Haircut: An Untold History
Would the real inventor of feathered hair please stand up?
Caroline Schmidt
Blue Highlights: 40 Stunning Examples
Because pink highlights = so last year 🙄
Caroline Schmidt
Famous Hair Stylists: The 7 Best on Instagram
Honestly, if you're not following these 7 IG stylists what are you even doing???
Caroline Schmidt
These Rainbow Hairdos Are The Soothing Content You Need Today
Self care is googling rainbow hair, right?
Caroline Schmidt
~FALL~ in Love With The Perfect Wedding Hairstyle!
What's a more iconic hair-season than Fall? HELLO wind-swept hair!
Caroline Schmidt
Kaitlin's 5 Favorite Hairstyles to Work Her Wash
With Formulate, my hair does what I want now - effortlessly tousled waves to a tidy top knot and everything in between, I can truly work my wash.
Kaitlin Claywell
DIY These 9 Super Cute Hair Accessories Out of Random Stuff In Your House
Because not having to leave home to buy crafting supplies is honestly a DIY dream ✂️🎀🎨
Caroline Schmidt
The Job Interview: Hairstyle Tips That Will Get You the Position
People are constantly freaking out about what to wear to job interviews... but what the heck do you do with your hair?
Caroline Schmidt
These Are the 24 Brightest & Boldest Styles On Instagram This Month
These IG hairstylists are color geniuses 😍 We are in loooooove!
Caroline Schmidt
37 Flowery IG Wedding Hairstyles That Make Us Want To Get Married Literally Right Now
Here comes the bride... all dressed in FLOWERS!
Caroline Schmidt