Formulate custom care bottle
Your search is over.
Customized hair, scalp, & skin care designed by your own personal chemist.
Modern science that reduces waste and will improve your life.
WATCH FULL VIDEO    GET YOUR FORMULAS  
Hair & Scalp Care
A new era of tailored shampoo, conditioner, and scalp serum that will change what you thought was possible.
Skin Care
A face wash, serum, and moisturizer that's designed just for your skin and evolves with you over time.

How It Works

Answer questions about yourself
Answer questions about yourself
Help your chemist get to know you by answering a few initial questions.
Get matched with a personal chemist
Get matched with a personal chemist
Your personal chemist will design your initial formulas.
Your initial custom formulations arrive
Your initial custom formulations arrive
Designed by your chemist, freshly dispensed in the USA.
Check-in and make adjustments
Check-in, make adjustments
Your chemist will check your progress and make formulation changes as needed.
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people have achieved their hair & scalp goals with Formulate.
Growth
Anti-Frizz
Soothe Scalp
Strengthen
Fix Split Ends
Hydrate
Texturize
Prevent Thinning
Wave Definition
Manageability
Straighten
Oil Control
Color Protection
Shine

Our 11 Scents

Created by some of the world's best scent designers. New fragrance options added every quarter.
Green With Envy
Green With Envy
green tea, honey
Tidal
Tidal
ocean, sage, lily, musk
Freshly Squeezed
Freshly Squeezed
tangerine, sweet orange
Natural Aromatic Extract
Cool Coconut
Cool Coconut
fresh coconut, sliced pineapples
Serenity
Serenity
fresh lavender & chamomile
Natural Aromatic Extract
Berry Bloom
Berry Bloom
cherry blossom, raspberry, blackberry
Tea Tree
Tea Tree
herbaceous, fresh, camphoraceous
Natural Aromatic Extract
Peach Mango
Peach Mango
silky peach, ripened mango, kiwi
Peppermint
Peppermint
peppermint & spearmint leaf extract
Natural Aromatic Extract
Midnight Musk
Midnight Musk
musky, spicy, sophisticated
Grapefruit Pomegranate
Grapefruit Pomegranate
All-natural fruit fusion
Natural Aromatic Extract
We've changed
everything.
This is the end of
your product search.
Work directly with your personal chemist to dial-in your formulas over time to achieve healthier hair, scalp, & skin. Each custom formulation is designed based on your unique characteristics and adjusted based on your progress.
Sulfate free Paraben free No animal testing Cold mixed Individually dispensed in the USA
Cutting-edge science
available before
mass-market.
Mass-market products are a decade behind modern hair, scalp, & skin care science. We bring access to the latest ingredients that will change what you thought was possible.
Refillable Packaging
We are on a mission to reduce the 142 billion units of packaging waste each year in beauty & personal care.