Help your chemist get to know you by answering a few initial questions.
Get matched with your personal chemist
Your personal chemist will design your initial formulas.
Your initial custom formulations arrive
Designed by your chemist, freshly dispensed in the USA.
Check-in,
make adjustments
Your chemist will check your progress and make formulation changes as needed.
Remember when we used to buy mass-produced shampoo & conditioner?
We're changing everything.
World's first personal formulation chemistry service.
Work directly with industry-leading chemists to solve your hair & scalp goals. Each custom formulation is designed based on your unique characteristics and adjusted based on your progress.
Cutting-edge science available before mass-market.
Mass-market products are a decade behind modern hair & scalp science. We bring access to the latest ingredients that will change what you thought was possible.